Creating the perfect ad can be a tricky business. You want something that will stand out, something that will catch someone’s eye. Have you thought about using an ad that includes our logo? It’s easily recognizable and instantly lets the viewer know the ad is for health insurance.
If you have used an ad that includes our logo, you know we have some rules. We updated our logo in 2008 to focus on the Cross and Shield, highly recognized symbols of strength and security. The rules exist to make sure this holds true. Incorrect usage of our logo can negatively affect your ad and our logo. Overuse of our logo can also weaken it; that is why you must be approved to use it. We base approval on sales history and other considerations. A new agent starting out who shows ambition and drive may be just as likely to be approved as an agent who has been a strong seller for years.
Group & Individual Marketing Communications must approve all uses of our logo. We’ve created the attached advertising guide to show how to get approval to use our logo and how to use it in an ad, sign, business card, etc. If you are interested in using our logo, to promote your BlueCross sales and marketing efforts further, please read the guide carefully. If you have any questions, contact your marketing representative.
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