Natural Blue℠

Look what Natural BlueSM can do! It's a value-added feature of BlueCross BlueShield of South Carolina's health plans. You can visit our large discount network of complementary and alternative medicine professionals — just because you're a BlueCross member!

Our members enjoy access to a credentialed network of acupuncturists, massage therapists, chiropractors, dietitians, fitness clubs and exercise centers in South Carolina and throughout the country. We now offer discounts for occupational therapy, physical therapy and podiatry visits. Medical insurance benefits for these services must be exhausted before using the value-added discount.
Natural Blue also gives you access to the ChooseHealthy online store discount program. You can take advantage of big savings on vitamins, supplements, home fitness equipment, books, videos, DVDs and diet and sport nutrition, and much more.

Natural Blue is convenient and easy for you to use.

  • You can directly access services from participating professionals. You can change professionals at any time.
  • You pay the member rate directly to the health care professional. 
  • You simply show your ID card to receive your discount.
  • There is no additional paperwork to complete, other than the usual patient history and documentation forms.
  • There are no annual limits to this program.
  • You can purchase a variety of products by visiting ChooseHealthy.

Learn more about Natural Blue.

Locate Health and Wellness Practitioners

Enjoy Natural Blue discounts at these alternative health specialists:

  • Chiropractors
  • Massage therapists
  • Fitness centers
  • And more!

To find a participating Natural Blue professional near you, search for a participating health and wellness practitioner online. 

Supplements and More

Learn more about nutritional supplements and other products at a discount. Or get more information on the latest alternative medicine and wellness research, step-by-step alternative treatments and care, and much more.

This is an added-value discount program. We offer it to BlueCross members in addition to, but not included in, the services and benefits that our policies cover.

The ChooseHealthy Program is administered by American Specialty Health Administrators, Inc., a subsidiary of American Specialty Health Incorporated (ASH).  ChooseHealthy is a federally registered trademark of ASH and used with permission herein.

Please note that this program is not insurance. You should check any insurance benefits you have before using this discount program, as those benefits may result in lower costs to you than using this discount program. The discount program provides for discount specialty health care services from participating practitioners. You must pay for all health care services but will get a discount from health care practitioners who are a part of the discount program. The discount program does not make payments directly to the participating practitioners in the discount program.