BlueCross BlueShield of South Carolina Opens Retail Sales Center in Myrtle Beach

Sept. 27, 2021

BlueCross BlueShield of South Carolina is opening a fourth South Carolina BLUESM retail sales center to help even more consumers navigate the health care marketplace.

The new location at 3701 Renee Drive in the Plaza at Carolina Forest in Myrtle Beach will open Friday, Oct. 1, 2021, to help potential customers through the shopping and enrollment processes for individual health insurance.

“We want to make purchasing and enrolling in a health care plan easy and convenient for consumers throughout the state. To do that, we have to meet our members and potential customers where they are. We already have locations in Columbia, Greenville and Mount Pleasant. Adding a Myrtle Beach retail sales center just makes sense,” says Denise Jefferson, director of direct marketing and retail strategies with BlueCross.

The newest South Carolina BLUE retail sales center opens just in time to assist consumers shopping for health care plans during the upcoming Affordable Care Act (ACA) open enrollment period, which begins Nov. 1, 2021, and the upcoming Medicare Annual Enrollment period, which begins Oct. 15, 2021. BlueCross representatives will be available at all South Carolina BLUE retail centers to help consumers choose the best plan for their budgets and their lives.

South Carolina BLUE retail center hours are 9 a.m. to 5:30 p.m., Monday through Friday at these locations:

  • Columbia Retail Center: 1260 Bower Parkway, Suite A4, Columbia, SC 29212
  • Greenville Retail Center: 1025 Woodruff Road, Suite A105, Greenville, SC 29607
  • Mount Pleasant Retail Center: 1795 North Highway 17, Unit 7, Mount Pleasant, SC 29464
  • Myrtle Beach Retail Sales Center: 3701 Renee Drive, Myrtle Beach, SC 29579

Retail centers operate by appointment only. Appointments can be made online at

About BlueCross Blue Shield of South Carolina

Headquartered in Columbia and operating in South Carolina for 75 years, BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association. The only South Carolina-owned and operated health insurance carrier, BlueCross BlueShield of South Carolina comprises more than 20 companies involved in health insurance services, U.S. DoD health program and Medicare contracts, other insurance and employee benefits services, and a philanthropic foundation that funds programs to improve health care and access to health care for South Carolinians.

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