Health and Wellness

Helping members get and stay healthy

Health care doesn’t just happen at the doctor’s office. We offer innovative and engaging health and wellness programs to support members in making healthful choices in their daily lives — from digital platforms that make wellness fun to person-centered health coaching.

Here are some examples.

Health coaching – chronic conditions

Members who are facing behavioral health or chronic conditions can get condition-specific education and support.

Programs include:

  • Recovery support for substance abuse disorder
  • Asthma (adult and pediatric)
  • Attention deficit hyperactivity disorder (ADHD)
  • Bipolar disorder
  • Chronic obstructive pulmonary disease (COPD)
  • Congestive heart failure
  • Coronary artery disease
  • Depression
  • Diabetes (adult and pediatric)
  • Hyperlipidemia (high cholesterol)
  • Hypertension (high blood pressure)
  • Migraine
  • Metabolic health

Health coaching – lifestyle

Wellness coaching helps members make behavioral changes that improve overall well-being and prevent the development of more serious health conditions. Programs include:

  • Back care
  • Maternity care
  • Stress management
  • Tobacco-free living
  • Weight management (adults and children)

Essential Advocate®

Members can get concierge-level support 24 hours a day, seven days a week to address their concerns — including a 24-hour nurse line. They’ll get assistance ranging from answers about their health benefits, to guidance on elderly care, to help finding the most economical medical services.

Rally – wellness engagement

RallySM makes getting and staying healthy fun, through a gamification approach and virtual coaching that’s customized to the individual. Rally is a product of Rally Health Inc., an independent company that offers a digital health platform on behalf of BlueCross BlueShield of South Carolina.

Members start by completing a health survey to get their Rally age. They then work through a digital platform to create action plans for health improvement, join online communities, complete challenges and earn virtual coins. Rally can even integrate with personal fitness devices, mobile devices and tablets.

Health Incentive Account (HIA)

A health incentive account (HIA) can help you control costs by encouraging members to seek regular preventive care. Our rewards platform tracks activities such as annual physicals or biometric screenings, dental exams, health surveys and completion of Rally missions. We’ll also handle administration of the rewards — which can be deductible credits or gift cards.

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